Expertise

We help our clients create meaningful taglines and incisive statements for their annual reports. We provide more than just editorial support to the creative agency, we ensure that the syntax and choice of words reflect the financial performance and messaging the client is communicating with the stockholder.

To write the Chairman and CEO statements, is to fully understand the company’s year-long performance in its various investment portfolios, along with the company’s community initiatives and contributions.

We ensure our banking and financial institution clients stay in the forefront of current affairs and financial news. We work closely with news and financial journalists and ensure that our client’s analysts, product specialists and international wealth team participate in media stories and interviews.

Whether it is an interview with the client or product publicity, we as your consultant judiciously select and partner with the right media to tell our client’s story. Choosing the right online iportal and channel of communication is essential in ensuring that the right messaging is delivered through the right medium.

Protecting the brand is our responsibility and we ensure this by providing information in order to inform, clarify or respond whenever needed, in a timely yet efficient manner.

Our approach to responsible community care is to drive CSR programmes that practice responsible investing and ultimately, truly benefit the community and surrounding environment. In turn, this is reflected in our business and social ethics, where we too participate as corporate citizens and partners by undertaking voluntary work as much as we can.

We work with our clients to be responsible custodians of the community and lead this approach in critical aspects of involvement.

The process involves drumming up campaign ideas and partnerships, as well as propose a working model that includes identifying cause, human capital commitment and participation, press conference schedule and media strategy, advertising theme and flatplan and, results and impact evaluation.

Crisis management begins now – before a crisis happens.

We assist our clients develop holding press releases, story bank, spokesperson statements, and appoint crisis spokespersons.

In any crisis, we believe in building a sound case backed with facts, figures and third-party testimonials. We respond, clarify and inform immediately. We act early and fast as well as monitor public opinions, forums, bloggers, press and pressure groups. We always address inaccurate or negative information and opinions immediately. Follow-through with information and progress updates.

We help our clients craft statements and readily bring information to the attention of the shareholder. Investors of any company want constant assurance of the value of their stock, we achieve this through various mediums and channels. Companies with a wide portfolio of investments need to ensure the stockholder is updated with progress news releases and bulletins.

Building and maintaining close and personal ties with the media is key. But being able to constantly and successfully effect story placements of the client in top-tier media is this agency’s notable forte.

Our aim is to drive compelling story placements and eventually ensure high-worth publicity value. To achieve this is to understand and know how to identify the news point and eventually weave the news angle into a cogent story idea.

Our agency conducts workshops with the client in order to refine positioning and messaging and eventually, this will enable us to produce a laundry list of thematic story ideas. We identify and train key spokespersons. We organize and host press conferences to announce client’s directives, activity line-up and talk about the client’s brand distinction.

As your PR agency, we identify key issues and respond immediately, be it print or online, media or public forums. We recommend to our client to contribute opinion editorials on a fortnightly basis. We constantly and vigilantly monitor and respond to bloggers and discussion groups. We sign up our clients to participate in roundtable discussions hosted by specialist editors and senior correspondents. We offer our client key spokespersons as resource for quotes.

On a monthly basis, we organize press briefings and offer on-site visits, send out informative newsletters or bulletins and most critically, update the virtual press office.

Every quarter, we work towards press-driven events and conferences, pitch for exclusive one-on-one interviews, tap on our themed story bank to attain media publicity as well as organize public forum townhall sessions with the regional head or CEO.

Building and maintaining close and personal ties with the media is key. But being able to constantly and successfully effect story placements of the client in top-tier media is this agency’s notable forte.

Our aim is to drive compelling story placements and eventually ensure high-worth publicity value. To achieve this is to understand and know how to identify the news point and eventually weave the news angle into a cogent story idea.

Story ideas are grouped under specialized categories and targeted at the following audience groups: members of the public, business-to-business, investors and stakeholders. We can decide which themes are priority, according to which topic will be most newsworthy. General branding stories of course, will be pitched around the year.

Quarterly themes are beneficial as we are seeking sustained coverage, all year round, and in key top-rate publications. The media hardly covers the same company or topic more than once a month so by only hitting them every quarterly, we stand a better chance of getting our pitches heard.

We engage with the online community with the clear objective of brand enhancement and sustainability. The interactive and connectivity components must allow direct engagement, communications and virtual participation at all times.

Monitoring and managing information, discussion groups, bloggers and online media includes us ensuring the client speaks, responds or clarifies with a unified voice. Messaging and talking points must be consolidated and be consistent. All participating stakeholders and spokespersons must collaborate, communicate and understand, so as to avoid overlapping and/or inconsistent messaging.

We believe that opinion editorials are highly credible articles and when written by our client in an area and industry they hold expertise and competence, can command high-value brand exposure and entrenchment. These articles are valued by the media as it fills up print and internet space with quality stories.

Effective positioning and messaging can only be achieved through timely and efficient information dispensing.

Our philosophy in content development is accuracy, honesty and openness with facts, figures and third-party testimonials as proof points where possible. Style of writing must be simplistic and synoptic, leave out the superlatives and drive on quality of content, without rhetoric. The messaging and talking points in content development must be meaningful and significant.

We counsel our clients where issues need to be addressed, be it updates or clarification. Leave them be and public opinion becomes fact and accepted policy. We encourage active participation and pre-emptively raise these issues with select critical press and clarify positioning backed with strong proof points.

Information must be dispensed timely and speedily. Our philosophy in issues management is accuracy, honesty and openness with facts, figures and third-party testimonials as proof points where possible. Style of response must be simplistic and synoptic, leave out the superlatives and drive on quality of content. There must be easy accessibility to senior executives in order to seek, clarify or confirm queries and information. Free content references and online encyclopedias must be monitored, content managed or disputed where inaccurate, and updated regularly.

We work with our clients to effectively open up and maintain direct lines of communication with the public through initiating public affairs programs with regular bulletin updates and primary contacts with the press.

We collaborate with the media, public forums, bloggers and discussion groups by hosting roundtable discussions as well as build an ongoing sustainable and proactive participation ensuring that all queries receive a response and information provided for in a timely and open fashion.

We work with our clients, analyse and decide collectively the right social media portals to harness and participate in order that the positioning and messaging be carried through effectively.

Social media is big and whilst it is important to recognize that and to jump on the online social bandwagon, any initiatives must be done so with careful thought-process and ensure the client partners the right social media.

We conduct training sessions that help prepare our client to meet the media, as well as conduct themselves in public conferences and townhall sessions.

Topics for spokesperson training include identifying true purpose of print, online and social media relations, long-term strategic objectives, build real, coherent and believable messages, develop talking points, anticipate questions and answers, establish public persona, prepare cheat-sheet, case studies in media watch, role-playing and understanding dynamics of press and public conferences.

We review and propose virtual press office formats for our client’s website. We encourage an all-encompassing online press office with the principal aim of making information readily available and easily accessible to the media, public and stakeholding parties without the fuss of having to register online in order to seek permission to access.

We customise content index accordingly and this may include headers such as biographies of key spokespersons and key executives, third-party testimonials, awards and accolades, brand promise and values proposition, image library, online video library of facility, advertising campaigns, factsheets, press release which should be searchable by product or key words, section on relating news articles, industry news, features and analysis and so on.